Privacy Policy

Privacy Policy

Update: Please note the changes to our privacy policy dated 12 July 2024.

Introduction

The Yoga Mat values your privacy and adheres to the General Data Protection Regulation (GDPR) and all relevant data protection laws.

Data Protection Administrator

We have appointed a Data Protection Administrator (DPA) responsible for questions regarding this privacy policy. For inquiries or to exercise your legal rights, please contact the DPA using the information below.

Contact Details:

- Legal Entity: The Yoga Mat Limited

- DPA Name: Bernadette Reynolds

- Email: theyogamatgroup@gmail.com

- Postal Address: Whinstone Cottage, Wester Galcantray, Cawdor, IV12 5XX

- Phone: +44(0) 7927789611

You can also file a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority (www.ico.org.uk). However, we appreciate the opportunity to address your concerns first.

Data Collection Methods

We may collect your name, email address, and phone number(s) (collectively “Contact Data”) through various interactions with our website and through a booking made by you for our services.

1. Direct Interactions: Providing personal data via forms (online or offline) or through communication by post, phone, email, or other methods. This includes data when you:

   - Apply for our services

   - Request marketing materials

   - Enter a competition, promotion, or survey

   - Provide feedback

2. Automated Technologies/Interactions: Collecting data such as IP address, login data, browser type and version, time zone, location, browser plug-ins, operating system, and platform through cookies, server logs, and similar technologies.

3. Third Parties/Public Sources: Receiving data from third-party analytics providers like Google, located outside the EU.

Use of Your Information

We will use your personal data when legally permitted, typically in these situations:

- To perform a contract we are about to enter into or have entered into with you.

- To pursue legitimate interests (or those of a third party) where your interests and fundamental rights do not override these interests.

- To comply with legal or regulatory obligations.

We generally do not rely on consent for processing personal data except for third-party direct marketing communications via email or text.

Purposes and Legal Bases for Processing Data

We use your personal data for various purposes based on specific legal grounds:

1. Registering as a New User:

   - Type of Data: Contact

   - Legal Basis: Performance of a contract with you

2. Managing Our Relationship:

   - Type of Data: Contact

   - Legal Basis:

     - Performance of a contract with you

     - Compliance with a legal obligation

     - Legitimate interests (keeping records updated, studying user behaviour)

3. Administering and Protecting Our Business/Website:

   - Type of Data: Contact, Technical

   - Legal Basis:

     - Legitimate interests (business operations, IT services, network security, fraud prevention, business reorganisation)

     - Compliance with a legal obligation

4. Delivering Relevant Content/Advertisements:

   - Type of Data: Contact, Technical

   - Legal Basis: Legitimate interests (studying customer usage, business growth, marketing strategy)

5. Improving Website and Services:

   - Type of Data: Technical

   - Legal Basis: Legitimate interests (defining customer types, keeping the website updated, business development, marketing strategy)

6. Making Suggestions and Recommendations:

   - Type of Data: Contact

   - Legal Basis: Legitimate interests (product/service development, business growth)

Subscribers to our email newsletter will also receive suggestions and recommendations about our goods or services. You can opt-out at any time.

Passing Details to Other Companies

The Yoga Mat does not disclose your personal data to third parties. If you wish to stop receiving emails from The Yoga Mat, please email theyogamatgroup@gmail.com to be removed from our mailing lists.

International Transfers

We do not transfer your personal data outside the European Economic Area (EEA).

Data Security

We have implemented appropriate security measures to prevent accidental loss, unauthorised use or access, alteration, or disclosure of your personal data. Access is limited to employees, agents, contractors, and third parties with a business need to know, who will process your data on our instructions and are subject to confidentiality obligations. We have procedures to handle any suspected data breach and will notify you and any applicable regulator when required by law.

Data Retention

We will retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. Personal data will not be held for more than a year after you delete your user account unless legally required.

To determine the appropriate retention period, we consider the data's amount, nature, sensitivity, potential harm from unauthorised use or disclosure, processing purposes, and legal requirements. We may anonymize your data for research or statistical purposes, in which case it may be used indefinitely without further notice.

Third-Party Sites

Our privacy policy does not apply to third-party sites accessed from The Yoga Mat's website. Ensure you are familiar with the applicable privacy policies or terms before entering any personal information on third-party sites.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws regarding your personal data, including the rights to:

- Request access to your personal data

- Request correction of your personal data

- Request erasure of your personal data

- Object to processing of your personal data

- Request restriction of processing your personal data

- Request transfer of your personal data

- Withdraw consent

For more information on your rights, please visit the Information Commissioner’s Office website (www.ico.org.uk). If you wish to exercise any of these rights, please contact The Yoga Mat's DPA.

Changes to Privacy Policy

We will keep this policy under review, and any changes will be posted on this page.